If you are a real estate agent who has business videos on YouTube, they made an important change to their algorithm that determines YouTube search results. If you are a real estate agent who is not presently promoting your real estate business and / or real estate listings on YouTube, you should consider doing so as YouTube trails only Google in how many searches consumers do on it; it's significantly ahead of both Yahoo and Bing.
So, what is the change that YouTube recently made to their formula for determining video search results? Basically, they used to give significant weight to the "view count," meaning how many people had at least started to watch a particular video. Now, they have decided to reduce the importance of "view count" and instead increase the importance of "watch time." What does that mean exactly? What it means is that they believe a video which is good (and which is "as advertised" / as described) will cause viewers to watch the entire video, while a video which is not that good, or which is falsely described, will cause a viewer to stop watching. Makes sense right? The old methodology made no distinction between the two scenarios: if a video ran for 5 seconds, the counter still added one to the view count.
They also believe this change will lead to happier viewers on YouTube, who will then stay on YouTube itself for longer lengths of time.
Check out the full article for additional information and details here:
